Duke Nonprofit Management Courses
The Cameron Foundation is working in partnership with Duke University to provide nonprofit management classes for organizations serving the Tri-Cities area. The partnership between The Cameron Foundation and the university has been developed as part of a combination of resources that are aimed toward nonprofit excellence in the region. The Duke classes, which are customized through Duke University’s Office of Continuing Education, represent a cornerstone of the Foundation’s capacity building program.
The board and staff of The Cameron Foundation have identified several goals to be accomplished in its approach to capacity building in 2023, including the following:
- To provide the appropriate level and intensity of resources to meet each nonprofit organization’s need and current capacity.
- To achieve measurable improvement in leadership, management, governance, sustainability, and overall ability to deliver impactful services.
- To strengthen the sector systemically by creating stronger networks of service providers, within and across categories of service delivery.
Note: These offerings are now provided as webinars. Click here to learn more about the webinar requirements.
During 2023, the classes offered will run from 9:00 a.m. to 3:30 p.m.
Please note: Registration is now closed for this class.
Community Engagement & Collaboration
[Collective Impact]
October 5, 2023
Wendi Goods Everson, MBA
Understand collaboration and how it works. This high impact course will help you focus on expanding your nonprofit network. Find out the connection between engagement and collaboration through a series of exercises designed to help you identify your organization’s assets and needs. Where are you now and where do you want to go?
Learning objectives:
- Develop strategies to maximize community impact through partnership.
- Identify like partnership that align with your mission and vision.
- Establish and implement evaluation (tools) that assure partnership are working at the human level.
Bio: Wendi Goods Everson, MBA, is a community development professional with 20+ years of government, nonprofit and philanthropic experience. Ms. Everson worked for the Danville Regional Foundation and led efforts focused on civic engagement, leadership development and community building. Additional experience includes neighborhood revitalization, fair housing and youth development. Ms. Everson served as vice president of the River District Association, chair of the Fair Housing Board for the City of Danville and board member for Danville Head Start. She is a recipient of the Danville Pittsylvania County Chamber of Commerce Pace Award for excellence in community service. Ms. Everson has several years of teaching/presentation experience. She has a BA in art history from Temple University, an MBA from Averett University and a Certificate in Nonprofit Management from Duke University.
During 2023, these classes already have been offered:
Human Resources Development
[Talent Recognition and Retention]
March 9, 2023
Robert Kenney, PhD
The ability to help people experience success at work creates benefits for employees, volunteers, leadership teams, organizations and those whom your organization serves. This class addresses skills that can be used at an individual level and to better help staff with obstacles that may affect their job performance and satisfaction.
Learning objectives:
- Understand effective strategies to recruit and retain talent.
- Understand how potential talent see your nonprofit organization.
- Understand obstacles that affect job performance and satisfaction.
Bio: Bob Kenney, PhD, is president and founder of Partners Through Training, based in Richmond, Virginia, since 1993 and has taught hundreds of classes as part of Duke University’s Nonprofit Management Certificate program since 1995. Dr. Kenney works nationally and internationally with people looking to develop practical business skills in the areas of leadership, management and supervision; working collaboratively inside team-based environments; recruiting and retaining staff; expanding influence, motivation and engagement; facilitating and managing in-person and remote meetings; decision making, creative problem solving and innovation; critical thinking and emotional intelligence; and, mentoring. Dr. Kenney has designed and delivered professional development workshops for a variety of nonprofit clients as well as public (local, state, and federal government) and private sector businesses. He has partnered with 19 centers for continuing and executive education at major universities, such as Duke University and the Universities of North Carolina, Virginia, Pittsburgh, Richmond, Maine and Southern Maine. Dr. Kenney holds master’s and doctorate degrees in social and organizational psychology with a specialization in small group training and organizational analysis from the State University of New York at Buffalo.
Nonprofit: Board Development/Governance
April 13, 2023
Jeanne Allen, EdS
In order to be successful, nonprofit organizations require strong leadership from their board of directors. The board responsibility is to manage the corporation, which includes, but is not limited to, overseeing senior management’s effectiveness, organizational policies and procedures, and the execution of its strategies. Learn the roles and responsibilities of the board, including its paramount duties, and why board accountability requires a fully engaged and active board of directors that manages the organization. Discuss how you may increase board members’ commitment to the mission and purpose of your organization, and how boards must fulfill their legal and governance duties. This course addresses the following topics: the board’s role and responsibilities, the board and the executive director’s relationship, financial and legal responsibilities of the board, and how to recruit and select good board members.
Learning objectives:
- Understand the board’s roles and responsibilities.
- Discuss how board accountability prompted by a nonprofit’s internal and external stakeholders requires a fully engaged and active board that manages the organization.
Bio: Jeanne Allen’s expertise is in strategy, innovation and leadership in the nonprofit sector. As a BoardSource Certified Governance Trainer, she is an expert in board development and governance and leadership. Jeanne also custom designs and facilitates engaging board and staff retreats, both online and in person, for nonprofits of various missions. Additionally, as an instructor in the Duke University Nonprofit Management Certificate Program, she teaches several courses: Board Development and Governance, Strategic Planning, Succession Planning, Effective Meetings, and Leadership in Nonprofits. Previously, Ms. Allen was assistant dean, multicultural programs at Westchester Community College, NY, as well as internal consultant with Girl Scouts USA in NYC. She earned an EdS in instructional systems technology and an MS in adult education from Indiana University as well as a BA from the University of North Carolina at Chapel Hill.
Nonprofit: Fundraising
[Donor Engagement & Fundraising]
May 11, 2023
Ruth Peebles, MPA
Donor engagement and fundraising is an important function for nonprofit organizations. It is the way nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit fundraising and marketing include advertising, promotion, public relations and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money.
Learning objectives:
- Understand how nonprofits use marketing to publicize their missions and gather contributions in their fundraising efforts. This can be done through various marketing strategies.
- Discuss various fundraising plans that nonprofits may use post COVID.
- Define what marketing does within nonprofit environments and the service-intensive nature of nonprofits’ program activities.
Bio: Ruth Peebles offers over 30 years of hands‐on experience in nonprofit management, fundraising, grant writing, organizational development and project management. She is the president and founder of The INS Group, a national consulting firm based in Raleigh, North Carolina. Ms. Peebles served as the executive director for the Raleigh Wake Partnership to End & Prevent Homelessness; director of development for Prevent Child Abuse North Carolina; and, associate director and development officer for the North Carolina Caring Program for Children. She has served as an adjunct instructor for the School of Public and International Affairs Master of Public Administration Program at North Carolina State University. Ms. Peebles holds a bachelor’s degree in communications from Bowling Green State University in Ohio and graduate degree in public administration from the University of North Carolina at Chapel Hill. Ms. Peebles currently serves on Wake County Affiliate Board of the North Carolina Community Foundation and is a founding member of the Next Generation of African American Philanthropists giving circle.
Turning Volunteers into Supporters
[Volunteer Management]
June 8, 2023
Jeanne Allen, EdS
Engagement – Sustainability – Cultivation – Virtual – High Potential
What do these words have in common? They speak to a vibrant volunteer culture. Do they describe your organization? Discover how building a culture of volunteer engagement for your nonprofit increases organizational capacity. Explore best practices of skill-based volunteering and other trends. What could you do if you had all the resources your nonprofit needed? This seminar is designed to actively engage and involve the participants as learners and as contributors.
Learning objectives:
- Understand and develop a volunteer engagement strategy.
- How to successfully recruit, engage, train and retain volunteers.
- Structure a volunteer program to maximize community impact.
Bio: Jeanne Allen’s expertise is in strategy, innovation and leadership in the nonprofit sector. As a BoardSource Certified Governance Trainer, she is an expert in board development and governance and leadership. Jeanne also custom designs and facilitates engaging board and staff retreats, both online and in person, for nonprofits of various missions. Additionally, as an instructor in the Duke University Nonprofit Management Certificate Program, she teaches several courses: Board Development and Governance, Strategic Planning, Succession Planning, Effective Meetings, and Leadership in Nonprofits. Previously, Ms. Allen was assistant dean, multicultural programs at Westchester Community College, NY, as well as internal consultant with Girl Scouts USA in NYC. She earned an EdS in instructional systems technology and an MS in adult education from Indiana University as well as a BA from the University of North Carolina at Chapel Hill.
2-DAY NONPROFIT PROGRAM PLANNING & EVALUATION IMMERSION CLASS
July 12 & 13, 2023
Sarah Heinemeier, PhD
Program Planning & Evaluation: Program Innovation
Day 1 ~ July 12, 2023
More than ever, nonprofits are under pressure to measure and report on their impact and to “manage for results” in an era of strained resources. This session will present an introduction to basic principles underlying effective program planning. You will explore important considerations in designing programs that effectively address clearly defined problems and discuss how to identify and refine a programmatic “theory of change” that traces the causal logic that connects the program’s activities to desired outcomes.
Learning objectives:
- Understand the importance of program planning for program impact.
- Establish a process for identifying needs, problems and solutions.
- Recognize the place and safe for partnerships and its connection to your program.
- Develop a logic model that aligns program outputs to outcomes and goals.
Program Planning & Evaluation: Data Management & Assessment Tool
Day 2 ~ July 13, 2023
Learn the who, why, when and how of program evaluation. What does it take to incorporate an effective and comprehensive program evaluation? Why does program evaluation have an impact on services and sustainability? Learn ways in which program evaluation impacts potential funding and organizational sustainability. Participants will walk away with a sample of program evaluation in which they can build on and use within nonprofit organizations.
Learning objectives:
- Understand the meaning of planning and evaluating your nonprofit.
- Know the value and benefits of evaluating your nonprofit.
- Discuss the importance of evaluation outcomes.
- Understand how program planning and evaluation impacts future funding and organizational sustainability for nonprofits.
- Review a sample of program evaluation.
Bio: Sarah Heinemeier, PhD, is a founding partner of Compass Evaluation and Research, Inc. She became interested and started working in evaluation as a graduate student at the University of North Carolina at Chapel Hill. As a practitioner of collaborative and participatory evaluation, she loves interacting with groups and building capacity to use data as part of an ongoing commitment to improving conditions and outcomes for children, families and communities. Dr. Heinemeier has a master’s degree in anthropology and a doctorate in social foundations for education from the University of North Carolina at Chapel Hill.
Effective Communication for Nonprofits
[Marketing Your Nonprofit (Can You Hear Me Now?)]
September 7, 2023
Kelly Joyner Lee, MS
Please note: Registration is now closed for this class. To register for the next class, please revisit this page after this class has been held.
Marketing is important for nonprofit organizations. Find out how nonprofits use different marketing tactics to promote their message and their organization. Also, why it is good for nonprofits to channel their energy into the best ways for them to be heard?
Participants will discuss strategies, audience lists and ideas they have developed based on experience and best practices learned in this class. They will work with the instructor and classmates to refine and hone their strategy and tactics. The end result will be the beginning of a strategic communication and marketing plan that can be implemented across an organization.
Learning objectives:
- Discuss participants’ strategies for effective marketing.
- Learn how to refine and hone your strategy.
- Know who you are marketing to.
Bio: Kelly Joyner Lee works as a program officer for the North Carolina Community Foundation, serving 18 counties in Central North Carolina. She has extensive experience in board and fund development, grant writing, small group facilitation, marketing and nonprofit engagement in communities. Ms. Lee is the co-creator of the “Leading for Tomorrow Nonprofit Capacity Building Summit” and a founding member of the Women Givers of Nash-Rocky Mount. She holds a BA in leadership in the public sector from North Carolina State University, graduating summa cum laude, and an MS in management and leadership from WGU North Carolina. Ms. Lee has earned certifications in small group facilitation, nonprofit marketing, and special event planning, and most recently has completed training with the Disney Institute, earning a certificate in Disney’s Approach to Leadership Excellence. She earned her Certified Fund Raising Executive credential (CFRE) in 2019.